SEO Audit in Burgos — Find Out Why Your Website Does Not Appear in Google

The technical audit analyses the structural health of the website: speed, indexation, architecture, code and user experience. The content audit evaluates whether pages respond to your customers' searches and whether they are optimised with the correct keywords. The link audit examines the backlink profile: how many links there are, their quality and whether any could harm your positioning. A complete SEO audit covers all three fronts and prioritises them by the impact each correction will have on your Google visibility.

Google evaluates more than 200 ranking factors, although some carry much more weight than others. The most important are page experience (speed, Core Web Vitals, mobile adaptation), content relevance to the user's search intent, domain authority measured by backlink quality, and experience and trust signals (E-E-A-T). An SEO audit identifies which of these factors has the greatest deficiencies and therefore where the greatest improvement opportunity lies.

According to Ahrefs data, 90% of web pages receive no organic traffic from Google, and most of their owners do not know why. The most frequent errors are invisible to the naked eye: important pages blocked from Google's crawl, penalising loading speed, duplicate content on multiple URLs, missing or poorly optimised metadata, and internal links that waste domain authority. The SEO audit detects them all and orders them by impact.

A sudden drop in organic traffic can be due to a Google algorithm update, a manual penalty, technical changes to the website or competitors having improved their positioning. Without an audit, it is impossible to know the real cause and therefore impossible to fix it. In Burgos we have seen cases of websites that lost 70% of their traffic overnight due to apparently innocuous technical changes.

A website redesign or platform migration (from WordPress to Shopify, from HTTP to HTTPS, from one domain to another) are the moments of greatest risk for positioning. Without a prior audit that maps all current URLs, redirects and SEO signals, it is very easy to lose 40–60% of organic traffic in the transition. A pre-migration audit is the only way to do it without risk.

If you have been running an active SEO strategy for 6 or more months without significant improvements in positions or traffic, something is not working. It could be an incorrect keyword strategy, technical errors nullifying content work, or a link profile that is not generating authority. An independent audit identifies the bottleneck and allows the investment to be redirected towards what will actually move the positioning.

We analyse how Google crawls and indexes your website: whether there are pages blocked in robots.txt, duplicate URLs confusing the crawler, 404 errors on relevant pages, poor silo structure or architecture that hinders the distribution of internal authority. As software engineers, we detect technical problems that many marketing agencies cannot identify because they lack the technical foundation to see them.

We measure the real performance of your website with Google PageSpeed Insights, Lighthouse and field data from Google Search Console. We identify exactly which elements slow down loading: unoptimised images, blocking JavaScript, unnecessary plugins, poor hosting or lack of cache. For each problem, we indicate the specific technical solution and the expected impact on Core Web Vitals.

A clean and descriptive URL ("mycompany.com/services/plumbing-burgos/") ranks better than a generic URL with parameters. We analyse the structure of all URLs, title tags and meta descriptions (their length, keyword inclusion and CTR optimisation), H1–H6 headings and the correct use of canonical tags to avoid duplicate content.

We analyse whether your website content responds to the search intent of your potential customers in Burgos. We detect pages with insufficient content that Google considers low quality, internal or external duplicate content that cannibalises positions, and optimisation opportunities for pages that already have potential but are not capitalising on it.

Your website's backlink profile is like its reputation history before Google. We analyse how many domains link to you, their authority, thematic relevance and anchor text distribution. We also identify low-quality or spam links that could be harming your positioning and should be disavowed.

We identify who your real organic competitors in Burgos are (who do not always coincide with your business competitors), which keywords generate the most traffic for them, which content is best positioned and what their weaknesses are that you can exploit. This analysis defines the most efficient positioning strategy for your specific sector in Burgos.

Full crawl with Screaming Frog, PageSpeed and Core Web Vitals analysis, robots.txt and sitemap review, indexation verification in Google Search Console and web architecture analysis. All technical errors documented with evidence screenshots.

Analysis of keywords already generating impressions on your website, study of untapped keywords in your sector in Burgos, analysis of the 3 most relevant competitors and gap analysis to identify the fastest positioning opportunities.

Evaluation of the quality and relevance of the content of the main pages, duplicate content detection, heading structure analysis and search intent review of each page. We identify which pages have untapped positioning potential.

Extraction and analysis of the backlink profile with Ahrefs, classification of links by quality and relevance, detection of toxic or risky links, and comparison with the link profile of the main organic competitors in Burgos.

We deliver a clear, structured report with all findings prioritised by impact. Includes an action plan with ordered steps, estimated timelines and tracking metrics. Option to schedule a meeting to review the report together and answer questions.

Not all SEO problems carry the same weight. The report prioritises errors at three levels: critical (resolved immediately), important (addressed in the first 30 days) and minor (progressive optimisation). This prioritisation allows SEO work to generate results as quickly as possible without wasting resources on low-impact optimisations.

The report includes a roadmap structured in three time horizons: quick-win actions with results in 30–60 days, medium-impact actions in 60–120 days and strategic actions at 6–12 months. This complete view allows resources and priorities to be planned realistically.

We define the specific KPIs we will measure to validate that corrections are having effect: evolution of positions on target keywords, CTR improvement, reduction of Search Console errors, organic traffic increase and Core Web Vitals improvement. Quarterly monitoring allows the strategy to be adjusted with real data.