Press Releases in Burgos — Media Visibility and Quality Backlinks for Your Business

A traditional press release is written to convince a journalist to publish the news in their media. An SEO press release combines that objective with search engine optimisation: it incorporates relevant keywords in the headline and first paragraph, includes a natural link to the company website and is structured so Google can index and rank it in news results. Both approaches are compatible and the best press release satisfies both objectives simultaneously.

An effective press release includes: an informative and catchy headline (maximum 10–12 words), opening paragraph with who, what, when and where of the news, development of relevant information with data and figures where possible, a quote from a company spokesperson, contact information for journalists, and the company URL as a reference. The release cannot be an advertising text: it must have a real informational angle that justifies its interest as news.

Distribution is carried out through press release distribution networks that have publication agreements with news portals and digital media. The release is sent simultaneously to dozens of media outlets, which publish it in full or in part according to their editorial criteria. Some media publish it as-is, others edit it or use it as a basis for their own news writing. The result is a set of backlinks from news media generated in under 72 hours.

Digital news portals generally have high DA because they receive constant traffic and are frequently cited by other media. A backlink in a news portal with DA 40–60 transfers a significant amount of PageRank. The multiplication of backlinks across dozens of these portals with a single press release means the cumulative impact on domain authority is notable, especially for projects in early stages of authority building.

Beyond SEO, appearing in news media known to the company's potential clients reinforces the perception of credibility and authority of the brand. For businesses in Burgos seeking to position themselves as references in their sector, being able to mention on their website or commercial materials that they have been covered by reference digital media has a branding value that complements the SEO impact of the backlinks.

Press releases are most effective when there is a real news story justifying their distribution: a product or service launch, the opening of new premises, an award or recognition, obtaining a relevant certification, signing an agreement with a partner, or notable business results. A press release with no genuine informational angle will be rejected by the highest-quality media and will have minimal impact.

Press release writing combines journalistic style (inverted pyramid, facts before opinions, verifiable quotes) with SEO optimisation criteria (keyword in the headline, informative and complete first paragraph, naturally integrated link). The result is a text that media accept publishing because it meets their editorial standards and that Google can index and rank in news results.

We distribute the press release across our network of verified digital news portals, with minimum criteria of DA 25+ and real organic traffic. We do not use mass distribution networks that publish on hundreds of spam websites: we prefer distributing to 10–30 verified quality media rather than 200 news portals with no real traffic.

We hold a briefing with the client to understand the news to communicate: what has happened or will happen, what its importance is for the sector or for Burgos, who the spokesperson with authority to quote is, and what URL the link in the release should point to. We also define the most attractive informational angle for the media and for SEO positioning.

We write the release following the inverted pyramid journalistic structure with integrated SEO optimisation criteria. The release is sent to the client for review and approval before distribution. We incorporate the adjustments the client requests as long as they do not compromise the editorial naturalness of the text or the SEO criteria of the piece.

We distribute the approved release to the selected media network simultaneously. The publication process in the various media usually completes within the first 24–72 hours after submission, although some media may take longer depending on their publication flow. Media may publish the release in full, in extract or as a basis for their own news writing.

Between 7 and 14 days after distribution, we deliver the results report: list of media where the release has been published with the URL of each publication, domain metrics (DA, DR, estimated organic traffic) and confirmation of the active link to the client's website. We also include the SEO impact metrics recorded up to the date of the report.

A technology company in Burgos that launched a new automation product for SMEs distributed a press release highlighting productivity data achieved with the first beta clients. The release was published in 31 news portals within 48 hours, with an average media DA of 32 and verified organic traffic. The project's Domain Rating rose 4 points in 6 weeks. [See full case →](/casos-reales)

When a press release reaches newsrooms of reference media with a genuine informational angle, it sometimes generates spontaneous editorial coverage beyond the initial distribution media: journalists who read the release in a portal and decide to expand it for their own media, or mentions in sector newsletters that pick it up. This multiplier effect is unpredictable but occurs with some frequency when the informational angle is solid. [See full case →](/casos-reales)